Session 1 | Tailoring Your Communication

• Participants will be able to define their target audience
• Participants will be able to tailor their communication to their target audience
• Participants will use less jargon in their communication

Activity Sheets

• Tailoring Your Communication Activity Sheet
• Fact Sheet Activity Sheet
• Session 1 PowerPoint

Guest Speakers

Members of the college communication office who have experience working with faculty members to produce communication pieces. Faculty members with experience publishing fact sheets and working with professional communicators.

Understanding Communication Professionals Panel

View a list of potential communication professional questions to get the conversation started.

Session 2 | Working with Communicators

• Participants will know the role of communication professionals in science communication
• Participants will be more practiced working with communication professionals to engage in science communication

Activity Sheets

• Developing a Pitch Activity Sheet
• Online Presence Activity Sheet
• Social Media Plan Activity Sheet
• Session 2 PowerPoint

Guest Speakers

Members of the college communication office who have experience in social media, web design, branding, and university guidelines.

Translating for the Public Panel

View a list of potential translating questions to get the conversation started.

Session 3 | Practicing Interviews

• Participants will learn appropriate interview behavior and preparation
• Participants will practice being interviewed

Activity Sheets

• Interview Prep Activity Sheet
• Session 3 PowerPoint

Guest Speakers

Members of the college communication office, the host and cameraman of the state extension television show, an NPR affiliate reporter, and the host of the state extension gardening show.

Interviewing Panel

View a list of potential interviewing questions to get the conversation started.

Session 4 | DIY Communication

• Participants will know how to maintain an online presence
• Participants will know how to use available resources for developing science communication materials

Activity Sheets

• Inverted Pyramid Activity Sheet
• Design Activity Sheet
• Photo Activity Sheet
• Video Activity Sheet
• Session 4 PowerPoint

Guest Speakers

A professor who teaches journalistic writing. A member of the university communication office specializing in design and branding. A member of the university communication office specializing in photography. A member of the university communication office specializing in videography.

Session 5 | 3 Minute Thesis Preparation

• Participants will know how to create a 3MT presentation
• Participants will create a draft 3MT presentation

Activity Sheets

• 3MT Activity Sheet
• Session 5 PowerPoint

Guest Speakers

A member of the university communication office specializing in design. Five faculty members with experience giving 3-Minute Thesis presentations gave example presentations.

Session 6 | 3 Minute Thesis Presentations

Participants will present their 3MT presentations to a public audience.

No activity sheet, but a script for the program is provided.